A project manager is someone dedicated to ensureing that the project goals are carried out on time and within budget to the agreed upon specifications.

A PMP, or Project Management Professional is a certification granted by PMI, Project Management Institute. In order to sit for the exam an individual must show that they are ready to lead projects having at least three years of managing projects within the past eight years. There is also an exam which tests the knowledge of the PMI processes and the ability to apply that knowledge in real world situations.

There are generally three main types of project management, Waterfall (predictive), Agile (Iterative) and Hybrid (a combination of Waterfall & Agile).

Analytics is basically the information that can be gleaned from the analysis of data or statistics. Virtually everything can be measured and there are various softwares that can be used to help analyze the data.

Lean Six Sigma is a combination of Lean methodology and Six Sigma methodology. This managerial approach seeks to improve performance by eliminating waste. This is especially useful in manufacturing and nonprofit sectors.

Someone who helps train AI platforms by asking the right questions and continuously refining the questions until the sought after information is provided by the AI platform.

A systems administrator is anyone in charge of maintaining the health and hygiene of the technology environment for the company or organization.

Marketing strategy should not be cookie cutter, before embarking on any campaign the consultant should get to know about your business, your perceived competition and what your goals are both short and long term.

Frankly, the best time to create the strategy is prior to making any commitment to spend money on marketing activities - you don't want to just throw spaghetti on the wall and see if it sticks.

Absolutely! Every small business or start up is going to want to make their potential customers aware of their existence. A good marketing consultant can help you decide on a budget and how to best begin your marketing activities.

A marketing consultant will help you build your marketing plan based on market research and strategy, they can also negotiate contracts with vendors who do the actual marketing activities such as social media and websites or professional listing sites. Some marketing agencies can do all the activities but may not have the capacity for the research and strategy and will expect that you know what you want prior to hiring them. Even those that do have the ability to do the market research and strategy often have an incentive to utilize the people and methods they already employ whereas the consultant can hand pick specific technicians giving you more creative choice and budget options.

Yes! Non-profits usually have very small budgets and a marketing consultant can help that budget pay off in a big way by getting more donations pouring in.

Marketing is about educating your potential customers and creating awareness about your product or service. An informed strategy will help you figure out who your ideal customer is and the best way to market toward that customer.

Depending on the scope of the project a marketing consultant might charge hourly, monthly or a flat fee.

Marketing is about education and raising awareness about your product or service. Selling is the act of convincing the customer to buy. Both are necessary for a successful business.

There are many types of marketing, social media advertising is only one of them and you may be surprised at the varied ways of using it. Should you wish to stear clear, depending upon your ideal customer you may want to consider events, print advertising, thought leadership, sponsorship and demand generation campaigns.

Analytics will show how potential customers are finding you. It is possible to get very granular with the results. You can for instance find out from an email newsletter not only who opened the email but which articles or sections they opened and read, whether they came to your website from that email etc. You can also use analytics to determine whether a potential customer or client found your website through organic search, from a social media site or even from another site with a link to your website.